Harley Davidson India Marketing Strategy

This case Harley-Davidson Market Entry Strategies in India focus on Harley-Davidson bikes were restrained from entering India due to stringent emission norms and high import duties.

Harley davidson india marketing strategy. The method used in this paper is a qualitative analysis with case study approach supported by a few quantitative data. This Indian exit decision arises due to low sales volumes. What brand marketing strategies make Harley Davidson so unique.

CONCLUSION Harley- Davidson has to adopt Indian culture or at least try to understand its customers psyche. Zeitz has said the rewire would be followed in 2021 by a new strategic plan The Hardwire designed to build the Harley brand. This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India.

Harley entered the India market in 2009 but its sales there accounted for just 5 of its sales globally. Marketing Strategy in IndiaPost liberalization Foreign investors can enter in theform of liaison office in the form of joint venture anda wholly owned subsidiaryH-D opted for Wholly Owned Subsidiary option-toattract a major initial investment for infrastructuraldevelopmentStrong inclination to. In December 2010 the company announced its decision to assemble the Superlow and Iron 883 at its Bawal facility - a strategic initiative which helped Harley introduce the.

Product Place Promotion Price is the set of strategies and tactics used to execute a marketing plan. People want to be different. MARKETING STRATEGIES Made new alliances with some local bike companies to produce low cost Utilize the Make In India drive Increasıng dıversity programing Tour Museum Increase the advertising 52.

Harley targets those customers who are Born to ride. Data collected from the publicly available documents related Harley Davidson. They want things that represent their individualism.

Data collected from the publicly available documents related Harley Davidson. The method used in this paper is a qualitative analysis with case study approach supported by a few quantitative data. As per the announcement this exit is part of a global restructuring strategy.